: In the US, YouTube has surpassed major services like Netflix and Disney+ to become the #1 streaming platform, with 63% of Gen Z using it daily.

In 2026, the entertainment landscape is defined by "edutainment," hyper-personalization, and a fundamental shift from passive consumption to active participation. While artificial intelligence (AI) has become a production standard, a significant "AI backlash" is emerging, particularly among younger audiences who increasingly value human authenticity. 1. The Rise of "Edutainment" and Niche Media

Traditional entertainment is blending with educational content to create high-value "edutainment".

AI is re-engineering production, but its role remains controversial.

: High subscription costs have led many households to adopt "Free-First" models, relying on Free Ad-Supported Streaming TV (FAST) and AVOD platforms like Tubi or Pluto TV for foundational viewing.

: Content creators are moving away from aspirational lifestyle posts toward sharing expertise and educational value.

: Success in 2026 is less about mass appeal and more about "conversion games"—targeting specific communities with high-quality, niche content. 2. The Dominance of Video and Streaming