: Use related keywords and answer "People Also Ask" questions. Tools like the Jasper Blog Length Guide recommend using headers ( s) to break up long text for readability.
: Deep posts should include original graphics or infographics. For example, Evergreen Feed suggests repurposing your best data points into Pinterest-friendly visuals to drive additional traffic.
Writing "deep" content isn't just about padding the word count; it’s about comprehensive value. Professional marketers often follow a blueprint like this: : Use related keywords and answer "People Also
While Google states word count isn't a direct ranking factor, long-form content often performs better for several practical reasons:
: Don't just answer "what"; answer "how," "why," and "what's next?" Experts on LinkedIn suggest starting with audience intent to ensure every word serves a purpose. For example, Evergreen Feed suggests repurposing your best
: Incorporate data points, case studies, and original insights. According to Surfer SEO , posts in the 1,500–2,500 range are more likely to dominate the first page.
: Thorough, well-researched guides (like those found on Shopify's blog ) tend to earn more links because they serve as definitive resources. : Incorporate data points, case studies, and original
: Reaching ~1,450 words generally requires covering multiple subtopics, which helps search engines understand your expertise.