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The BMW emblem, often called the "roundel," has a history steeped in both regional pride and a persistent urban legend.

The blue and white quadrants in the center of the logo represent the state colors of Bavaria, where the company originated. The colors are inverted from the official Bavarian flag to comply with old trademark laws that prohibited using state symbols on commercial logos. 1920x1108 BMW Logo Wallpaper">

The Historical Journey and Symbolic Meaning of BMW’s Iconic Logo The BMW emblem, often called the "roundel," has