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: The mid-term goal is to achieve an operating margin of over 10% by 2028 through market empowerment and local consumer focus.

: A 40% increase to €2.80 per share has been proposed for the May 2026 Annual General Meeting. Market & Product Highlights adidas

: Grew nearly 70% to €1,377 million from continuing operations. : The mid-term goal is to achieve an

: Greater China led growth at 13%, while Latin America (+22%) and Emerging Markets (+17%) saw even faster expansion. : Greater China led growth at 13%, while

: The brand recently secured a massive win over Nike when Sabastian Sawe set a marathon world record of 1:59.30 wearing the Adizero Adios Pro Evo 3 , the lightest shoe in the Adizero range. Category Performance :

The adidas Annual Report 2025 highlights a year of record revenues and strong recovery, with net sales reaching , a 13% currency-neutral growth for the brand . Under CEO Bjørn Gulden, the company has transitioned past the Yeezy era, reporting double-digit growth across all markets and channels in the 2025 financial year. Financial Performance (FY 2025) Net Sales : Increased 5% in Euro terms to €24,811 million .