19 jagged bits of advice for raw & wriggling marketing newbies
: Settle discusses building a "cult-like" following (which he previously did with his "elBenbo’s Lair" Facebook group) by using social media to make people "frothing-at-the-mouth" to buy. Availability and Format
: By taking strong stances, you attract high-quality customers who brag about buying from you while repelling those who aren't a fit. Ben Settle Copy Troll pdf
: Settle emphasizes doing your "trolling" on your own controlled platforms (like an email list or private blog) rather than public social media, where you risk giving a troll access to your audience. Key Rules and Strategies
: Never engage one-on-one with a troll unless they have a larger audience than you. Even then, engage through your own media platform to profit from the interaction. 19 jagged bits of advice for raw &
: Settle warns against blindly copying (swiping) his specific "trolling" phrases. The copy must be an extension of your own personality and business philosophy to work effectively.
The book teaches that "good marketing equals a little trolling". The goal is to use personality-driven, often provocative copy to separate "true fans" from people who will never buy from you. Key Rules and Strategies : Never engage one-on-one
: The worst thing for a brand is for the audience to be indifferent. Trolling ensures people have a strong opinion of your brand.
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19 jagged bits of advice for raw & wriggling marketing newbies
: Settle discusses building a "cult-like" following (which he previously did with his "elBenbo’s Lair" Facebook group) by using social media to make people "frothing-at-the-mouth" to buy. Availability and Format
: By taking strong stances, you attract high-quality customers who brag about buying from you while repelling those who aren't a fit.
: Settle emphasizes doing your "trolling" on your own controlled platforms (like an email list or private blog) rather than public social media, where you risk giving a troll access to your audience. Key Rules and Strategies
: Never engage one-on-one with a troll unless they have a larger audience than you. Even then, engage through your own media platform to profit from the interaction.
: Settle warns against blindly copying (swiping) his specific "trolling" phrases. The copy must be an extension of your own personality and business philosophy to work effectively.
The book teaches that "good marketing equals a little trolling". The goal is to use personality-driven, often provocative copy to separate "true fans" from people who will never buy from you.
: The worst thing for a brand is for the audience to be indifferent. Trolling ensures people have a strong opinion of your brand.
