2017 Music: Best Buy Commercial

Throughout 2017, Best Buy’s marketing campaign heavily featured the music of . This choice utilized "prog-rock" synth-heavy tracks to evoke a sense of technological wonder and reliability. Several key spots throughout the year used these classic tracks:

Drafting an essay on Best Buy’s 2017 commercial music reveals a strategy centered on nostalgia, particularly through a partnership with progressive rock legends. The Sonic Identity of 2017 best buy commercial 2017 music

These holiday and promotional ads continued the Alan Parsons Project theme, creating a cohesive brand sound for the latter half of the year. The Sonic Identity of 2017 These holiday and

The 2017 strategy marked a shift toward using "ad synchs" to elevate the brand's perception. While competitors like used high-energy hits like Imagine Dragons’ "Believer" for the Switch launch, Best Buy’s reliance on The Alan Parsons Project appealed to a broader, multi-generational demographic that valued both classic quality and modern innovation. These spots featured the band's signature atmospheric sound

These spots featured the band's signature atmospheric sound to build excitement for new tech.

Best Buy also leveraged music for specific seasonal high-interest periods: