Best Makeup — To Buy At Ulta

Creating a flawless base is where Ulta truly shines, offering everything from "skin tints" for no-makeup days to full-coverage foundations that "cover everything including your soul".

e.l.f. Power Grip Primer ($10-$11). There’s a reason this stays sold out. It’s a sticky, gel-based primer that literally glues your makeup to your face all day. best makeup to buy at ulta

NARS Light Reflecting Advanced Skincare Foundation . This is a top pick for 2025 for its ability to look like real skin while providing buildable coverage. Creating a flawless base is where Ulta truly

Charlotte Tilbury Airbrush Flawless Setting Spray . Described by many as a "holy grail," it melts your makeup together for a blurred, airbrushed finish. 2. Cheeks: Blushes & Bronzers There’s a reason this stays sold out

Walking into Ulta can feel like a fever dream. Do you turn left toward the high-end "prestige" brands like and NARS , or right toward the budget-friendly "mass" section for e.l.f. and NYX ? The beauty of Ulta is that you don't have to choose—you can mix a $5 concealer with a $50 foundation in the same basket.