A well-cut diamond will sparkle even if its color or clarity is lower, while a poor cut makes a top-grade diamond look dull.
For the best price, look at resale sites like LoupeTroop or DiamondBistro, or purchase used, as diamonds often do not hold their full retail value. 4. Essential Buying "Musts" best way to buy diamonds
Choose these if you value traditional, long-term investment value. 3. Smart Buying Locations (2026 Trusted Sources) A well-cut diamond will sparkle even if its
Buy a stone slightly under standard weights (e.g., 0.90 ct instead of 1.0 ct) to save significantly, as prices jump at full carat thresholds. Essential Buying "Musts" Choose these if you value
These are chemically identical to natural diamonds but cost much less, allowing you to get a larger or higher-quality stone for your budget.
Don't pay for "Flawless." Choose VS1 or VS2 (Very Slightly Included) for natural diamonds, or VVS1–VS1 for lab diamonds, which appear perfect to the naked eye.