: Immediately countering someone else's success with a "better" story [7].
Build a long-term image of competence and reliability over time [23]. How to Brag Effectively : Immediately countering someone else's success with a
: Bragging is often a paradoxical "whisper of insecurity". People who boast the most may feel the least significant internally, using others' admiration and envy to feed a fragile ego [6]. : Immediately countering someone else's success with a