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For Gary Erickson, the Clif Bar story didn't start in a boardroom but on a grueling 175-mile bike ride in 1990. After trying to choke down his sixth unappetizing energy bar of the day, he had an "epiphany": he could make a better-tasting bar himself. He spent the next six months in his mother’s kitchen developing the first three flavors.

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Are you looking to stock a or are you preparing for a large-scale athletic event ? The Clif Bar Story For Gary Erickson, the Clif Bar story didn't