Instagram Ads — Buy

: Meta requires a Facebook Business Page to be linked to your Instagram account to manage ad billing and distribution.

Instagram ad costs vary based on your industry and audience competition. Current benchmarks include: High Range (Cost per Click) CPM (Cost per 1,000 Impressions) CPA (Cost per Conversion) CTR (Click-Through Rate) Source: Feedbird Instagram Ads Guide 5. Best Practices for Success buy instagram ads

: Ads featuring real people using products often see higher purchase intent than stock photos. : Meta requires a Facebook Business Page to