The Evolution of Mobile Shopping: From "Buy It" Apps to Integrated Commerce

For many, the "buy" button is found within non-shopping apps, such as games or productivity tools. These in-app purchases (IAPs) generally fall into two categories:

(e.g., for groceries, fashion, or secondhand goods). Set up a shopping list that you can share with your family.

Example: Buying extra lives or power-ups in a gaming app to extend play or boost abilities.