: While smaller in total volume, this market has consistently outperformed the growth rate of the non-Hispanic white population. Comparative Growth & Spending Distribution
: If the U.S. Latino market were an independent country, its $4.1 trillion purchasing power would rank as the 5th largest economy in the world. buying power by ethnic group
The following data reflects current 2024–2025 estimates and recent growth trends: : $1.3 trillion to $1.6 trillion (estimated) : While smaller in total volume, this market
: Hispanic household spending accounted for 15% of total U.S. consumer spending in 2024, though growth per household showed signs of plateauing by 2025. : While smaller in total volume