: Plots whether a choice is informed/uninformed and independent/social.
: The core of the book is a "pattern book" containing 52 actionable marketing strategies that readers can "copy, borrow, or steal" to solve business problems faster.
: He distinguishes between "slavish" repetition (Tight Copying), which fails to innovate, and "Loose Copying," which allows for the error and variation necessary to create something better than the original.
The book is available in multiple formats for those looking to implement these strategies: How to Do Smarter Marketing by Using Other People's Ideas
In , author Mark Earls argues that the most efficient way to innovate is to stop obsessing over original "lightbulb moments" and instead learn how to intelligently copy existing successes. Published by John Wiley & Sons , the book serves as a workbook for marketers to apply proven behavioral strategies to their own challenges. Key Strategic Features
Copy, Copy, Copy: How To Do Smarter Marketing B... May 2026
: Plots whether a choice is informed/uninformed and independent/social.
: The core of the book is a "pattern book" containing 52 actionable marketing strategies that readers can "copy, borrow, or steal" to solve business problems faster. Copy, Copy, Copy: How to Do Smarter Marketing b...
: He distinguishes between "slavish" repetition (Tight Copying), which fails to innovate, and "Loose Copying," which allows for the error and variation necessary to create something better than the original. : Plots whether a choice is informed/uninformed and
The book is available in multiple formats for those looking to implement these strategies: How to Do Smarter Marketing by Using Other People's Ideas The book is available in multiple formats for
In , author Mark Earls argues that the most efficient way to innovate is to stop obsessing over original "lightbulb moments" and instead learn how to intelligently copy existing successes. Published by John Wiley & Sons , the book serves as a workbook for marketers to apply proven behavioral strategies to their own challenges. Key Strategic Features