Dodge Buy One Get One Free -

This was not a nationwide corporate program from Chrysler/Dodge; it was usually initiated by individual dealer groups or regional associations.

The "BOGO" headline served as a dramatic "conversation starter" to pull skeptical buyers back into showrooms. dodge buy one get one free

Dealerships were struggling with a massive surplus of unsold vehicles as consumer spending plummeted. This was not a nationwide corporate program from

Customers typically had to buy a high-end, full-price vehicle at the Manufacturer's Suggested Retail Price (MSRP). dodge buy one get one free