Donвђ™t Make Me Think, Revisited: A Common Sense ... May 2026

"That was easy," she shrugged. "I didn't even have to think about it."

The next morning, Steve started "Revisiting" his design with a common-sense lens: Don’t Make Me Think, Revisited: A Common Sense ...

Steve was a brilliant software engineer, but his latest project—a grocery delivery app—was a labyrinth of "innovation." To find a carton of milk, a user had to navigate through three animated splash screens and a categorized "lifestyle" menu. Steve called it "immersive." "That was easy," she shrugged

Steve smiled. That was the highest compliment he could ever receive. "That was easy

Steve stayed late that night, devouring the chapters. He realized he had violated the "Krug’s First Law of Usability." He had built a puzzle, not a tool.