: Marketing spend on LGBTQ+ media is projected to grow by a sluggish 2.2% in 2025, a significant drop from the 5.6% gain in 2024, as brands navigate a more cautious political climate. Beyond Visibility: The Push for Authenticity

: Netflix remains the leader with 177 LGBTQ+ characters, dwarfing competitors like Peacock or Disney+, which featured fewer than ten each.

: Total LGBTQ+ characters on broadcast have dipped from previous years, with cable seeing similar declines.

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