: The classic orange (specifically Harley-Davidson Orange #F58220 ), black, and white scheme was introduced in 1933.
: Often used as the clean, sans-serif base for the "Harley-Davidson" text in modern iterations of the bar-and-shield logo. Harley Davidson Font
: Designed by Janet Davidson, aunt of the company's founders, the original logo featured tall, tight lettering to fit the narrow horizontal bar. aunt of the company's founders
While the primary branding often uses custom hand-drawn elements, certain commercial fonts are closely associated with the brand: the original logo featured tall
: Widely cited as the font used for the central "Harley-Davidson" text in many official branding and signage applications.
The brand's visual identity is anchored by the , which was first trademarked in 1910.