Horror Games Guide

: Avoid revealing the monster too early. Letting the player's imagination fill in the gaps in the dark is often far more effective than any creature model.

A common tenet of survival horror is ensuring the player never feels too powerful. Horror Games

: A survival horror experience relies on a consistent flow to maintain immersion; poor pacing can quickly ruin the foreboding atmosphere. 2. Atmosphere and Environmental Storytelling : Avoid revealing the monster too early

Horror is often a "slow burn," where the anticipation of a threat is more frightening than the threat itself. Horror Games