I Simpson 10x21 -

: After failing to win the town's love, Homer comforts Mr. Burns by pointing out that being hated is much easier than being loved, as it requires no daily effort to be nice. Key Details & Trivia

: The episode's title is a play on the Beatles' song "Can't Buy Me Love" , and the unveiling of Nessie parodies the film King Kong . I Simpson 10x21

: Billionaire Arthur Fortune, a parody of Richard Branson, wins over the town by giving away money and performing thrilling stunts. : After failing to win the town's love, Homer comforts Mr

: Mr. Burns enlists Homer, Professor Frink, and Groundskeeper Willie to help him perform a legendary feat to earn similar adulation. : Billionaire Arthur Fortune, a parody of Richard

: The team travels to Scotland to find and capture the Loch Ness Monster.

: Burns successfully captures the monster and brings it back to Springfield for a grand reveal. However, the event goes wrong when camera flashes blind him, leading to chaos and a fire.

In Season 10, Episode 21 of The Simpsons , titled Mr. Burns attempts to become beloved by the citizens of Springfield after becoming jealous of a charismatic new billionaire named Arthur Fortune. Plot Summary