Mühlhoff argues that contemporary power (especially in digital and corporate environments) functions through . This is not a power that stands against the subject, but one that operates through the subject's own affective dynamics. Theoretical Foundations
A prominent example used in the work is . In these settings, "soft" power techniques (like team-building, flat hierarchies, and emotional engagement) create an immersive atmosphere where employees voluntarily exploit their own affective resources for the company's benefit. Immersive Macht. Affekttheorie nach Spinoza und...
Building on Gilbert Simondon, Mühlhoff critially examines how modern power views the living subject as an entity to be optimized within a complex feedback system. Practical Application: "Immersion at Work" "soft" power techniques (like team-building