Historically, many sought an "expert career"—a path focused on security and modest, steady advancement. However, the modern economy is increasingly rewarding over static job titles.

: Steve Jobs famously argued that because work fills such a large part of life, the only way to be truly satisfied is to do what you believe is great work , which requires loving what you do. Technology and the Future of Labor

'You've got to find what you love,' Jobs says - Stanford Report

There is a growing philosophical tension between "living to work" and "working to live."

: A segment of the workforce is beginning to ask if work must make them feel exhausted, questioning the very status quo of a traditional "career" in favor of more equitable futures.

: While any job can have meaning if it feeds a greater purpose—even stocking shelves—many workers now use their paychecks primarily to facilitate the parts of life they actually enjoy.