Kendall Penny - - Step Milf_2160p.mp4

Major female roles plummet from 42% for women in their 30s to just 15% for those in their 40s on broadcast television.

Research - Center for the Study of Women in Television & Film Kendall Penny - Step Milf_2160p.mp4

Data from leading advocacy groups, including the Geena Davis Institute and the USC Annenberg Inclusion Initiative , highlight a persistent "invisibility" for women over 40: Major female roles plummet from 42% for women

Among all characters aged 50+, approximately 75% are male and only 25% are female . While the industry has historically fixated on female

Mature women often face a "double standard" where they are depicted in more limited, negative ways than their male counterparts:

Mature women remain significantly underrepresented in Hollywood, though recent years have seen a "ripple of change" led by high-profile awards and niche streaming content. While the industry has historically fixated on female youth, contemporary data suggests a growing audience appetite for authentic stories about aging, particularly regarding menopause and late-life agency.