A new shortened version running just over three minutes. Commercial & Critical Impact
The track was recorded in 2009 for Carey's twelfth studio album. It is a doo-wop-inflected R&B "breakup anthem" featuring minimal instrumentation and high-range vocals.
Weekly U.S. on-demand streams surged by over 1,000% following the challenge, jumping from approximately 17,000 to over 1.65 million weekly streams by late January. The "It’s a Wrap" EP Release Mariah Carey - It's A Wrap 2023
The song’s comeback was driven by organic social media traction that Carey quickly amplified through professional marketing:
To capitalize on the momentum, Def Jam Recordings released a four-track digital EP: The 2009 album version. It’s a Wrap (Sped Up): The version popularized on TikTok. A new shortened version running just over three minutes
In January 2023, a sped-up version of the track became a viral sensation. Carey leaned into the trend by posting her own choreographed videos, including one with her children and Kim Kardashian that amassed millions of views.
The EP was voted the "favorite new music release" of its week in a Billboard reader poll , garnering 70% of the vote. Weekly U
Despite being 14 years old, the song debuted at No. 24 on the Billboard Hot R&B Songs chart in March 2023. It also reached No. 22 on the R&B/Hip-Hop Digital Song Sales chart.
A new shortened version running just over three minutes. Commercial & Critical Impact
The track was recorded in 2009 for Carey's twelfth studio album. It is a doo-wop-inflected R&B "breakup anthem" featuring minimal instrumentation and high-range vocals.
Weekly U.S. on-demand streams surged by over 1,000% following the challenge, jumping from approximately 17,000 to over 1.65 million weekly streams by late January. The "It’s a Wrap" EP Release
The song’s comeback was driven by organic social media traction that Carey quickly amplified through professional marketing:
To capitalize on the momentum, Def Jam Recordings released a four-track digital EP: The 2009 album version. It’s a Wrap (Sped Up): The version popularized on TikTok.
In January 2023, a sped-up version of the track became a viral sensation. Carey leaned into the trend by posting her own choreographed videos, including one with her children and Kim Kardashian that amassed millions of views.
The EP was voted the "favorite new music release" of its week in a Billboard reader poll , garnering 70% of the vote.
Despite being 14 years old, the song debuted at No. 24 on the Billboard Hot R&B Songs chart in March 2023. It also reached No. 22 on the R&B/Hip-Hop Digital Song Sales chart.