Media Today: An Introduction To Mass Communication Today

Define mass communication and the current "digital-first" reality.

The business of media (Ownership and Power). Media Today: An Introduction to Mass Communication

The shift from broadcasting (reaching everyone) to "narrowcasting" (targeting specific niches). Media Today: An Introduction to Mass Communication

The textbook by Joseph Turow explores how media industries function in a digital age. To develop a paper on this topic, it is best to focus on the intersection of media literacy , conglomeration , and digital disruption . Thesis Statement Media Today: An Introduction to Mass Communication

Analyze how digital platforms track user behavior to sell "predictive" data to advertisers.

The role of technology (Convergence and Algorithms).

How platforms are designed to keep users engaged for as long as possible. 3. Media Literacy in the Age of Misinformation