The primary source of consumer frustration was the .
The release of the live-action (2020) on Disney+ became one of the most contentious moments in the platform's history, sparking multiple layers of backlash from consumers, activists, and industry experts . 💸 The "Premier Access" Paywall
Political and human rights controversies led to a widespread boycott.
: The UK Cinema Association and other theater bodies called the decision "hugely disappointing," as it bypassed theaters during a critical reopening period. 🚫 Global #BoycottMulan Movement
: Fans were outraged at being asked to pay nearly $30 for a rental on top of their existing Disney+ monthly subscription.