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The "Tudum" sound is officially called an "ident" and was nearly a goat’s bleat before they settled on the two-beat ring.

The move from a white to a velvety black background was intentional to better "set the mood" for a cinematic experience. Why it Matters for the Brand netflix_logo_intro_2021

The intro begins with the signature red "N" and then zooms into the letter, exploding into a spectrum of vertical light beams. The "Tudum" sound is officially called an "ident"