: The track served as the centerpiece for the 2013 Pride festivities, with its music video filmed along Tel Aviv’s coastline. It remains a staple at annual Pride parades.
: The collaboration with Arisa —a party line known for combining Mizrahi music with drag culture—helped bridge the gap between traditional Mizrahi audiences and the LGBTQ+ community. Themes & Lyrics : The track served as the centerpiece for
You can listen to the track on Spotify or view the official video on YouTube . Themes & Lyrics You can listen to the
(תל אביב), released in May 2013, is a landmark Mizrahi-pop anthem by Omer Adam featuring the creative collective Arisa . Originally commissioned as the official song for Tel Aviv Gay Pride 2013 , it evolved from a local event track into a national cultural phenomenon. Cultural Impact & Significance Cultural Impact & Significance : A creative team
: A creative team and party line that specializes in Mizrahi-themed gay parties. Their collaboration with Adam brought a campy, high-energy aesthetic to the track that remains iconic.
: The song is a prime example of "Mizrahi-pop," blending Middle Eastern vocal styles and rhythms with Western pop and electronic dance music (EDM).
: The lyrics celebrate Tel Aviv as a symbol of modernity, tolerance, and non-stop energy .