: The tool used by publishers (website owners) to list their available ad inventory and manage auctions.
Programmatic ad buying is the automated process of buying and selling digital ad space in real time using software and algorithms. Unlike traditional methods that require manual negotiations and "requests for proposals," programmatic systems use AI to match advertisers with their ideal audience across the web instantly. How the Ecosystem Works programmatic ad buying
The process involves three main technical components that communicate in milliseconds: : The tool used by publishers (website owners)
