Released in 2000 as the third single from the album Sing When You're Winning , Robbie Williams' "Supreme" is celebrated as much for its high-concept music video as its orchestral pop sound. Directed by , the video is titled "Gentlemen Racers" in its opening credits and serves as a sophisticated tribute to the legendary British Formula One driver Jackie Stewart . A Digital Illusion of the 1970s

: Intermittent fake newspaper headlines are used as a storytelling device, a common cliché of the era's sporting films. Satire and Sporting Excess

The video's most striking feature is its seamless blend of new and archival footage. Williams portrays the fictitious character , an arch-rival to Stewart during the 1969 and 1970 World Championships. To achieve a "near-perfect illusion" of a neck-and-neck title pursuit, digital compositing was used to insert Williams into original 35mm celluloid clips of Stewart, some of which were sourced from Stewart’s personal archives.