: It focuses on a consistent, omnichannel marketing strategy that emphasizes empowerment and creative expression.
: The brand is a staple at New York Fashion Week (NYFW) and is frequently worn by celebrities like Nicole Scherzinger and Alicia Crowder.
: The brand was started by Stacey Bendet and Rebecca Matchett, who named it after their respective mothers, Alice and Olivia.
Founded in 2002 by Stacey Bendet, is known for its high-end, colorful, and "whimsical" aesthetic. Key features of the brand include: