In the mid-1980s, the North American video game industry was in a state of total collapse following the 1983 market crash , which saw revenues plummet by 97%. Against this backdrop, Nintendo achieved one of the most significant corporate turnarounds in history, primarily through the power of a single character: . 1. From Failure to Foundational Hit
: The protagonist was renamed "Mario" after the company's real-life landlord, Mario Segale , who had famously confronted the team about overdue rent. 2. Marketing the "Entertainment System"
: President Hiroshi Yamauchi tasked a young artist, Shigeru Miyamoto , with creating a new game for the existing hardware.
: Miyamoto designed a game featuring a "jumping man" (originally Jumpman) and an ape, which earned $180 million in its first year and saved the American subsidiary.
Super Mario : How Nintendo Conquered America -
In the mid-1980s, the North American video game industry was in a state of total collapse following the 1983 market crash , which saw revenues plummet by 97%. Against this backdrop, Nintendo achieved one of the most significant corporate turnarounds in history, primarily through the power of a single character: . 1. From Failure to Foundational Hit
: The protagonist was renamed "Mario" after the company's real-life landlord, Mario Segale , who had famously confronted the team about overdue rent. 2. Marketing the "Entertainment System"
: President Hiroshi Yamauchi tasked a young artist, Shigeru Miyamoto , with creating a new game for the existing hardware.
: Miyamoto designed a game featuring a "jumping man" (originally Jumpman) and an ape, which earned $180 million in its first year and saved the American subsidiary.
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