The book argues that modern media has moved beyond simple persuasion to a form of mental "conditioning".
: Key posits that advertisers embed hidden images and symbols (often of a sexual or morbid nature) in print and television ads. These are intended to trigger subconscious reactions that the conscious mind cannot easily detect. The Age of Manipulation: The Con in Confidence,...
The Age of Manipulation: The Con in Confidence, The Sin in Sincere The book argues that modern media has moved
: The title suggests that the trust or "confidence" we place in information sources is often exploited. Key argues that our desire "to be in the know" actually makes us more vulnerable to indoctrination. The Age of Manipulation: The Con in Confidence,
: Many readers find Key’s work "life-changing," claiming it helps them "see anew" the hidden structures of the advertising world.
Amazon (available in paperback, hardcover, and Kindle editions) ThriftBooks (often carries used copies) Google Books (provides a preview and bibliographic info)