The Hotel Review
: The percentage of available rooms sold. It indicates demand capture; for instance, the US average was roughly 66.1% in 2019 but dipped to 44% during the 2020 pandemic.
: The average revenue earned per sold room, used to assess pricing competitiveness. The Hotel
: Calculated by multiplying occupancy by ADR. It is the "gold standard" for measuring overall revenue performance and efficiency. : The percentage of available rooms sold
