The Jesus And Mary Chain - Never Understand (official Music Video) -

In interviews, the Reids have noted that their early videos were essentially just them "doing what they did on stage"—pretending it’s a gig and letting it fall apart.

The band often plays with their backs to the camera or gazes downward through a "haystack of backcombed hair," a look that became iconic for the burgeoning shoegaze movement. In interviews, the Reids have noted that their

The video for "Never Understand" is famously "surly". It features the band—brothers , bassist Douglas Hart , and Bobby Gillespie on drums—performing in a stripped-back, high-contrast style that emphasizes their "don't-give-a-fuck" attitude. It features the band—brothers , bassist Douglas Hart

"Never Understand" was the first single from Psychocandy to chart, reaching number 47 in the UK. It signaled a shift in the music landscape, moving away from the polished pop of the mid-80s toward something more confrontational. Decoding the Static: A Deep Dive into The

Decoding the Static: A Deep Dive into The Jesus and Mary Chain’s "Never Understand"