The Like Switch Link

Your brain acts like a "territory scanner," constantly evaluating people as friends, foes, or neutral. To influence others, you must consciously send "Friend Signals" while avoiding "Foe Signals".

How well you satisfy another person’s psychological or physical needs through verbal and nonverbal behaviors. 2. The "Friend-Foe" Continuum The Like Switch

The cornerstone of the book is the , which breaks down the natural development of relationships into four measurable components: Your brain acts like a "territory scanner," constantly

The length of time spent together during each encounter. " constantly evaluating people as friends

In his book Dr. Jack Schafer