Brands founded after 1996 (Gen Z brands) are growing at four times the rate of millennial-era brands, fueled by digital native strategies. 🏛️ The Pillars of the Top 100
In the 20th century, building a global brand was a multi-decade marathon. Japanese giants like and Sony often took 25 years to gain international trust. Today, that timeline has collapsed.
Technology accounts for over half of the total brand value in the Top 100.
A new wave of "fast" brands is emerging from mainland China, with 23 new brands entering the global spotlight faster than any previous generation.
Modern brands can reach global top-100 status in under 15 years, as seen with companies like Airbnb and Spotify .
Brands founded after 1996 (Gen Z brands) are growing at four times the rate of millennial-era brands, fueled by digital native strategies. 🏛️ The Pillars of the Top 100
In the 20th century, building a global brand was a multi-decade marathon. Japanese giants like and Sony often took 25 years to gain international trust. Today, that timeline has collapsed.
Technology accounts for over half of the total brand value in the Top 100.
A new wave of "fast" brands is emerging from mainland China, with 23 new brands entering the global spotlight faster than any previous generation.
Modern brands can reach global top-100 status in under 15 years, as seen with companies like Airbnb and Spotify .