Twitter Buys Periscope -

: Periscope allowed everyone from private users to celebrities and journalists to broadcast global events at scale. Integration and Peak Success

In early 2015, Twitter acquired the live-streaming startup in a deal worth approximately $86 million to $100 million . This strategic move was intended to capitalize on the burgeoning "live mobile immersion" trend, positioning Twitter as the primary hub for real-time video broadcasting. Strategic Rationale and Launch twitter buys periscope

Technically, Twitter began integrating Periscope's core features directly into its main application as early as late 2016, allowing users to "go live" without needing a separate app. Decline and Discontinuation : Periscope allowed everyone from private users to

: The integration provided a new platform for high-value video advertisements, helping Twitter compete with digital-ad giants like Facebook and Google. twitter buys periscope