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That "buyer’s remorse" feeling when the product doesn't meet expectations.
A last-minute "don't buy that" from a spouse.
Create content that highlights a problem the user didn't know they had. 2. Information Search (The Deep Dive)
Some buyers care more about style, while others care more about durability.
Leads to brand loyalty and word-of-mouth referrals.
The process starts when a consumer realizes a difference between where they are and where they want to be. Hunger, thirst, or boredom.
