Understanding - Consumer Behaviour

Consumers are often . Decisions aren't just about price; they are driven by deep-seated emotional and psychological triggers.

People might feel happier with a complimentary $200 ticket than a $100 one, even if the utility is the same. Understanding Consumer Behaviour

The actual conversion or "buying" moment. Consumers are often

Low involvement but significant brand switching (e.g., snacks). 🌍 Factors That Pull the Strings Understanding Consumer Behaviour