Value-ology: Aligning Sales And Marketing To Sh... -

: A conceptual framework that layers value from the core functional product to intangible emotional, social, and relationship value. 2. Why Alignment Often Fails

Traditional business models often suffer from a "product push" mentality. Value-ology shifts this focus toward a , where success is measured by how well a company stays in tune with what customers truly value. Value-ology: Aligning sales and marketing to sh...

: 94% of prospects disengage when vendors provide irrelevant content. 3. Framework for Alignment and Value Creation : A conceptual framework that layers value from

is a strategic framework designed to bridge the gap between sales and marketing by focusing on the creation and delivery of profitable customer value propositions . Based on the book by Simon Kelly, Paul Johnston, and Stacey Danheiser, it addresses the critical issue where 90% of marketing content goes unused by sales because it lacks relevance to customer needs. Value-ology shifts this focus toward a , where

: Marketing produces materials that sales never uses because they don't resonate with the actual customer journey.

Marketing and sales frequently operate in silos, leading to: