: Who needs to see this? Tailor your writing to their interests.
: Are you turning this into a short social media clip, or is it part of a longer project?. 3. Create a Content Plan VID-20220917-WA0319mp4
: Why was this video made? (To inform, entertain, or inspire?). 2. Define Your Objectives Decide what you want to achieve with this specific clip. : Who needs to see this
Pre-production Considerations (Define: Scope , Audience, Assets) * Who's your target audience? Tailor your content to their needs, Georgia Institute of Technology VID-20220917-WA0319mp4
Before you can use the video, you need to understand exactly what is in it.