Retailers, unhappy with the negative "Black Friday" label, successfully rebranded it in the late 1980s.
Despite its modern association with deals, the term "Black Friday" has a chaotic past: what is black friday
: In the 1960s, Philadelphia police coined the term to describe the intense traffic congestion and pedestrian chaos caused by shoppers and fans attending the annual Army-Navy football game that weekend. The Modern Retail Rebrand Retailers, unhappy with the negative "Black Friday" label,
: The first recorded use of the term referred to a 1869 U.S. gold market crash caused by speculators Jay Gould and James Fisk. what is black friday
: In the early 1950s, factory managers used the term to describe workers calling in sick the day after Thanksgiving to enjoy a four-day weekend.