When a viewer starts a stream on a service like Hulu or YouTube TV, an automated signal is sent to an Ad Exchange .
Within milliseconds, various advertisers’ software—known as Demand-Side Platforms (DSPs) —evaluate if that specific viewer matches their target audience (e.g., "dog owners earning over $75k"). what is programmatic tv buying
The shift from traditional to programmatic TV is often described as moving from to audience-first . When a viewer starts a stream on a
What the Power of Programmatic Means for TV Ad Buying - Paramount what is programmatic tv buying