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To combat "attention fatigue," platforms like Amazon and Netflix are using AI to dynamically alter episode lengths or generate intelligent recaps based on user time constraints.

2026 M&E trends: simplicity, authenticity, and the rise of ... - EY To combat "attention fatigue," platforms like Amazon and

Roughly 60% of streaming now occurs on mobile devices, leading to a rise in "micro-dramas"—episodes designed in vertical formats for 60- to 90-second bursts. To combat "attention fatigue