How To Buy Amazon Prime Membership As A Gift May 2026

Since you can no longer buy a "Prime Gift" product directly, follow these steps to provide a friend or family member with the funds for a subscription:

If the recipient lives in your household, you can share your existing Prime benefits for free rather than purchasing a separate membership: allows two adults to share Prime benefits. Go to the Manage Your Household page to send an invite. how to buy amazon prime membership as a gift

: Visit the Amazon Gift Card Store and select an Email or Text Message gift card . Since you can no longer buy a "Prime

: Amazon requires a backup payment method (credit/debit card) on file, even if the gift card covers the entire cost. Alternative: Amazon Household (Sharing Benefits) : Amazon requires a backup payment method (credit/debit

As of early 2026, Amazon has officially discontinued the program . While some legacy help pages or third-party guides may still mention a "Gift of Prime" landing page, users attempting to use that specific feature are typically met with notices stating it is no longer available or redirected to general gift card options.

They then visit their Prime Membership settings and select the option to for their next renewal or new sign-up.

The recipient must redeem the gift card to their own Amazon account balance.