Buyers: Home
According to the latest National Association of REALTORS® (NAR) Generational Trends Report , the market is largely fueled by experienced, repeat buyers.
While their overall share has slipped, Older Millennials (ages 36–45) are now the highest-earning homebuyer generation, with a median household income of $132,700 .
Large builders are offering significant perks to move inventory, including mortgage rate buydowns , closing cost assistance, and upgrades. home buyers
Former high-cost metros like San Francisco, San Jose, and Los Angeles have entered undervalued territory following recent price corrections. Buyer Priorities & Negotiating Power
Over 27% of buyers are now using AI tools to compare mortgage rates, simulate payment scenarios, and review neighborhood data. Community Perspectives According to the latest National Association of REALTORS®
Cleanliness remains the #1 dealbreaker for 44% of buyers, while neighborhood quality (71%) and views (38%) are the primary dealmakers.
“Home price growth will be minimal—roughly 2% to 3%—about the same as overall consumer price inflation. Generally, wage growth will be above that. So, it's a year where people's income begins to rise a little faster than consumer price inflation and home...” National Association of REALTORS® Former high-cost metros like San Francisco, San Jose,
Active for-sale listings are projected to rise by roughly 9% to 10% in 2026, marking the third consecutive year of gains and giving buyers more choice.
